> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.conversive.ai/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.conversive.ai/_mcp/server.

## How to Activate a Keyword Responder Use Case

Follow this step-by-step guide to activate a Keyword Responder Use Case in Conversive:

### Step 1: Preview Keyword Responder Template

1. Log in to your Conversive account.
2. Navigate to the **"UseCases"** section in the Main Menu.
3. Filter the list of templates to find **"Keyword Responder Use Case."**

### Step 2: Template Preview

1. Preview the Keyword Responder template.
2. Click **"Get this Automation"** to activate the template.

### Step 3: Configure the Use Case Template

Clicking "Get this Automation" will clone the automation to your account. The configuration process is organized into the following sections:

#### Mappings and Settings

* **CRM Object:** Select the relevant CRM object (e.g., Contact, Lead) to map for accurate personalization.
* **Phone Field:** Choose the appropriate phone field from the CRM object (e.g., Mobile Number).
* **Sender ID:** Select the Sender ID for sending keyword responses, ensuring a recognizable sender for recipients.

#### Setting Up Keyword Responses

* **Define Keywords:** Enter the keywords that will trigger specific automated responses.
* **Set Response Timing:** Choose whether responses should be sent immediately upon detecting a keyword or with a specified delay (in seconds, minutes, or hours).
* **Select or Create Message Template:** Modify the cloned template by creating a new message template or selecting an existing one.
* **Customize Content:** Adjust the message template for each keyword, ensuring relevance and personalization.

### Step 4: Activate the Use Case

Activate the use case once all configurations are complete.

### Step 5: View Activated Use Case

The activated Keyword Responder use case can be found in the **"MyAutomation"** section.

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## Key Concepts

* **Keyword Responder Use Case:** This use case allows businesses to automate responses based on specific keywords, enabling instant replies to common inquiries.
* **CRM Object:** Represents data stored in your CRM, such as contacts or leads, used for mapping and personalization.
* **Phone Field:** Specifies the phone number field from the CRM object used for sending responses.
* **Sender ID:** The identifier that recipients see as the message sender.

> **Note:** By following these steps, you can successfully activate a Keyword Responder Use Case in Conversive.