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The Nurture Usecase in Conversive is a predefined automation scenario designed to streamline the process of sending nurture series messages. It allows users to set up and manage a sequence of messages that are automatically sent to your leads or contacts based on Contacts created on Audience Manager/predefined criteria and triggered from your CRM. This use case is ideal for businesses looking to maintain consistent and personalized communication with their audience.

### **Key Features**

* **Automated Messaging:** Send a series of messages automatically based on user-defined triggers and schedules. You can setup the time in days, hours, min.
* **Personalization:** Customize messages with dynamic content and merge fields to ensure relevance.
* **Integration with CRM:** Seamlessly integrate with popular CRMs like HubSpot to leverage existing data and triggered via workflows.

#### **Understanding UseCase Automation Template Structure**

The UseCase Automation Template for Nurture campaigns in Conversive is structured to provide a seamless and intuitive setup process. Here's a breakdown of its components:

![image](https://files.buildwithfern.com/visual-editor-images/docs.conversive.ai/2026-10-08T10:59:22.334Z/user-guides/all-about-conversive/automate-your-conversations/understand-the-nurture-usecase/image.png "image")![image](https://files.buildwithfern.com/visual-editor-images/docs.conversive.ai/2026-10-08T10:59:52.989Z/user-guides/all-about-conversive/automate-your-conversations/understand-the-nurture-usecase/image.png "image")

* **CRM Integration**: Settings to map CRM objects and fields, ensuring seamless data flow and accurate personalization.
* **Template Name**: A descriptive name for the template to easily identify its purpose.
* \*\*Mapping and Setting:\*\*Map your use case with the CRM Object and respective phone field.
* **Message Sequence**: A predefined series of messages that will be sent out as part of the nurture campaign.
  * **Message Content**: Editable sections for each message, allowing customization via template management.
  * **Timing and Scheduling**: Options to define the delay or specific time for sending each message.
* **Exit Criteria**: Conditions determining when a contact should be removed from the nurture sequence, such as reaching a goal or opting out.
* **Usecase Reference Key**: This key from your CRM will trigger this usecase.
* **Activity Log**: Built-in tracking is used to monitor the usecase activity log.