Release Highlights – 10th Nov 2025
New: Automation Library Inside Zoho (Powered by Conversive)
This update lets you design and trigger multi-channel messaging journeys directly inside Zoho, giving you stronger, more flexible workflows without switching tools.
What’s new
We’re extending the automation use cases we develop for Conversive so our Zoho customers can tap into the same advanced capabilities.
- Build automated message flows inside Zoho
Set up end-to-end flows for SMS, WhatsApp, and RCS directly from Zoho – no extra tabs or tools.
- Start from proven use cases, not a blank canvas
Use ready-made conversations flows (e.g., lead follow-ups, appointment/ticket updates, renewal and payment nudges) informed by our Conversive usecase library, and then adapt them to your Zoho processes.
- Trigger flows from real Zoho events
Fire automations from Zoho events such as new or updated leads/contacts, ticket status changes, or workflow rules, so every message is tied to the right record.
- See what was sent, from where, and when
Message logs and audit details for every automation are available inside Zoho, giving you a clear trail for every conversation.
Why this matters
- Faster response, fewer dropped leads
Automatically follow up when a lead is created, a deal stalls, or a ticket changes state – without manual chasing.
- Consistent, on-time communication
Standardize reminders, updates, and nudges so customers hear from you at the right time, every time.
- Less time switching tools, more time getting work done
Your teams can design, launch, and monitor automated communication flows in Zoho itself, reducing setup time and context-switching.
- A first look at Conversive capabilities
This update brings a slice of our Conversive automation capabilities into Zoho. As your needs grow, you’ll be able to explore more advanced orchestration, AI, and use cases on the full Conversive platform.
Check out this step-by-step video guide to help you get started quickly.