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# Run Automation like Nurture and Reminder using ActiveCampaign via Apps

Streamline your communication workflows by integrating **ActiveCampaign** with **Conversive’s Usecase Automation**. Automatically send nurture messages, appointment reminders, to your contacts—all without manual intervention.

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### 🔧 Step 1: Access Usecase Automation in Conversive

Begin by logging into your Conversive dashboard and navigating to the **Automation** section. You’ll see a list of prebuilt automations filtered by your CRM integration, such as ActiveCampaign.

* Navigate to **My Automations** tab.
* Use the filter to select **ActiveCampaign** as your integration.
* Locate and activate automation types like **Nurture** or **Reminder** for your contacts.

📸 *Refer screenshot: My Automations with ActiveCampaign enabled and Usecase build for ActiveCampaign*

![automation](https://files.buildwithfern.com/visual-editor-images/docs.conversive.ai/2026-09-17T08:38:13.951Z/user-guides/integrations/crm-integrations/active-campaign/run-automation-like-nurture-and-reminder-using-active-campaign-via-apps/rgdoKozdGbi4zxtrijebTA.png "automation")![Automation](https://files.buildwithfern.com/visual-editor-images/docs.conversive.ai/2026-09-17T08:39:00.134Z/user-guides/integrations/crm-integrations/active-campaign/run-automation-like-nurture-and-reminder-using-active-campaign-via-apps/FQborEt128C8L2ZaNiMmKw.png "Automation")

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### 🧩 Step 2: View or Activate the Nurture Usecase

Click on a usecase (e.g., “Student Application Advisor”) to open its configuration.

* **CRM Integration**: ActiveCampaign
* **CRM Object**: Contacts
* **Sender ID**: e.g., 19093652302
* **Message Channel**: SMS

Inside the automation setup, configure your message content and timing. For example, set the first message to be sent **immediately** upon trigger.

📸 *Refer screenshot: Usecase Setup with mapping and message preview.*

![](https://files.buildwithfern.com/visual-editor-images/docs.conversive.ai/2026-09-17T08:40:26.046Z/user-guides/integrations/crm-integrations/active-campaign/run-automation-like-nurture-and-reminder-using-active-campaign-via-apps/C9MHZfYqfrHCv7E5nXFQVw.png)

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### 🔁 Step 3: Create Automation Flow in ActiveCampaign

Now switch to your **ActiveCampaign account** and set up your automation flow:

* Use any trigger like “When Contact’s Full Name changes” or “When a specific Tag is added”.
* Add an action block and choose **“Converse Apps (Sandbox)”** from the available apps.

📸 *Refer screenshots: ActiveCampaign flow builder with trigger and Conversive action.*

![](https://files.buildwithfern.com/visual-editor-images/docs.conversive.ai/2026-09-17T08:41:29.061Z/user-guides/integrations/crm-integrations/active-campaign/run-automation-like-nurture-and-reminder-using-active-campaign-via-apps/fLe7CHjFKwr0HXmxfG2upw.png)

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### 🔐 Step 4: Configure Conversive App in ActiveCampaign

To link the automation:

1. **App ID** – Copy from your Conversive Usecase setup screen.
2. **Email ID** – Your registered Conversive email.
3. **API Key** – Available from your Conversive admin settings.
4. **Sender ID** and **Channel** (e.g., SMS)

This setup ensures a secure and precise connection between ActiveCampaign and Conversive.

📸 *Refer screenshot: Conversive App setup in ActiveCampaign.*

![App](https://files.buildwithfern.com/visual-editor-images/docs.conversive.ai/2026-09-17T08:42:52.283Z/user-guides/integrations/crm-integrations/active-campaign/run-automation-like-nurture-and-reminder-using-active-campaign-via-apps/eOy7udTosSYowm853Yb4nw.png "App")![](https://files.buildwithfern.com/visual-editor-images/docs.conversive.ai/2026-09-17T08:43:21.510Z/user-guides/integrations/crm-integrations/active-campaign/run-automation-like-nurture-and-reminder-using-active-campaign-via-apps/WYaUGpu0hQf7pvvdQHGx6Q.png)

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### Step 5: Monitor Automation Status and Logs

Return to Conversive to track execution under **Activity Log**.

* View each triggered automation instance.
* Check timestamps, sender ID used, and channel type.
* Ensure messages were successfully executed.

📸 *Refer screenshot: Activity Log view for executed nurture messages.*

![](https://files.buildwithfern.com/visual-editor-images/docs.conversive.ai/2026-09-17T08:44:29.218Z/user-guides/integrations/crm-integrations/active-campaign/run-automation-like-nurture-and-reminder-using-active-campaign-via-apps/OEXc2OYGzApip78CprKecw.png)

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### 🎯 Summary

With this setup:

* Your usecase logic and message content remain within Conversive.
* ActiveCampaign acts as the trigger point via its automation.
* Conversive handles the rest—from personalization to delivery.

This seamless integration helps teams automate at scale while maintaining personalized, timely messaging to customers.