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# United States (USA)

## **What are the messaging guidelines for United States?**

### **Country Summary**

|              |                          |
| ------------ | ------------------------ |
| Country Name | United States of America |
| ISO          | US                       |
| Country Code | +1                       |
| Region       | North America            |

### **Major Operators**

* AT\&T Mobility
* Verizon Wireless
* T-Mobile USA
* Sprint Nextel
* US Cellular

### **SMS Facility**

|                                                                                                                                                                                                                                                |                                                                                                                                             |
| ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------- |
| **1 Way SMS (Outbound)**                                                                                                                                                                                                                       | **2 Way SMS (Inbound & Outbound)**                                                                                                          |
| In the United States, the support for one-way messaging is unavailable. All messaging activities in the US are required to be two-way. Brands and Enterprises are obligated to respond, at the very least, to consumer HELP and STOP messages. | Conversive provides two-way messaging services through Short Codes, Toll-Free Numbers, and Local Long Numbers (10DLC) in the United States. |

### **SenderID Guidelines**

|                       |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  |
| --------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Alphanumeric SenderID | Alphanumeric sender ID is not allowed                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |
| Numeric SenderID      | **10DLC Numbers**   \* 10DLC stands for 10 Digit Long Code. \* It serves as the new A2P messaging standard in the US. \* Applies to messaging over 10-digit geographic phone numbers. \* Encompasses SMS, MMS, and Voice capabilities. \* Aims for a unified approach to Application-to-Person messaging in the United States.   **Toll Free Numbers**   \* Toll-Free serves as an approved A2P solution. \* Toll-Free number routes facilitate handset delivery receipts, binary and unicode encoding, and long or concatenated messaging on most carriers. \* Charges apply for both outbound and inbound SMS. \* Examples of use include call centers. \* Toll-Free is capable of handling SMS, MMS, and Voice communications.   **Short Codes**   \* Short codes are five to six digit numbers used to send SMS. \* Short codes are an approved A2P solution. \* SMS capable |

### **Disallowed Content (Restricted Campaign Types)**

* High-risk financial services\
  *Payday/cash advance loans • Short term loans (unless from direct lender bank) • Auto loans • Stock alerts • Mortgage loans • Student loans • Debt collection (unless for company sending message) • Lead or commission generation • Tax relief programs • Cryptocurrency*
* Get rich quick schemes\
  *Deceptive work from home programs • Secret shopper ad campaigns • Risk investment opportunities • Multi-level affiliate marketing • Gambling/sweepstakes*
* 3rd party\
  *Debt collection or consolidation • Debt relief or reduction • Debt forgiveness • Credit repair • Lead generation • Generic job alerts • Brokers*
* Controlled substances\
  *Tobacco • Vaping • Cannabis/CBD • Illegal drugs*
* SHAFT\
  *Sex • Hate speech • Alcohol • Firearms • Tobacco • Profanity*
* Scams\
  *Phishing • Fraud • Spam • Deceptive marketing*
* Charity\
  *Giving donations (case by case)*