> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.conversive.ai/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.conversive.ai/_mcp/server.

# Quality Rating and Status

## What is Quality Rating?

**Quality Rating:** It shows the quality of the messages your customers received in the past 24 hours. Under the Quality Rating column, there are three different quality states:

* Green: High quality
* Yellow: Medium quality
* Red: Low quality

## What Are the Different Phone Number Statuses?

**Statuses**

There are different statuses for phone numbers that refer to its connectivity:

* Pending: This is when a business first sets up a phone number that hasn’t yet been on-boarded and approved
* Connected: The phone number is online and functioning normally
* Offline: The phone number is currently not reachable by WhatsApp servers or is not otherwise online

Occasionally, a phone number may show one of two particular statuses that are related to quality and messaging limits: Flagged and Restricted.

* Flagged: This is a warned state. When the quality rating reaches a low (red) state, the phone number is moved to a Flagged status. If the quality rating improves to a high (green) or medium (yellow) state over 7 days, the phone number will return to a connected status. If the quality rating does not improve within 7 days, the number will still return to a connected status but with a lower messaging limit imposed on it.
* Restricted: Phone numbers that reach their messaging limit are moved to a restricted state. During a Restricted state, the number will be unable to send any notification messages until the 24-hour window for sending messages is reset. They can still respond to any messages initiated by users.

To maintain high quality, WhatsApp recommends the following:

* Make sure messages follow the [WhatsApp](https://www.whatsapp.com/legal/business-policy/?fbclid=IwAR1ec4FMqKNTvk3K6ZQ7jzrKhrZjqVl9JF8nheX_gnjSt5io8Jrj2hbBJXE) Messaging guidelines
* Only send messages to users who have opted to receive messages from your business
* Make the messages highly personalized and useful to users. Avoid sending open-ended welcome messages or introductory messages.
* Be mindful of messaging frequency, avoid sending customers too many messages a day. Be thoughtful of informational messages, optimizing for content and length.