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# Why SMS Magic?

SMS Magic is a specially crafted conversational messaging application that works natively with CRM platforms like Salesforce and Zoho, as well as various vertical CRM and marketing automation applications.

## SMS Magic Key Features

1. **Robust SMS Connectivity across the Globe** - SMS Magic has strong connectivity with local messaging providers, which helps keep messaging prices affordable and ensures high deliverability of messages.

2. **Built Natively on CRM Platforms** - We provide native applications on CRM platforms like Zoho & Salesforce. Sales/Service or Operations users can do conversations and campaigns from inside CRM without switching between different systems.

3. **Intuitive User Experience** - SMS Magic follows the same design patterns as native CRM platforms, reducing time to learn the app. Navigation and placement of actions are the same as the base platform.

4. **Flexibility/Configurable** - SMS Magic is compatible with different custom objects and the way mobile & customer data is stored, accommodating the custom requirements of different sales & service organizations.

5. **Personalization** - SMS Magic has crafted personalized experiences via messaging templates with merge fields. Core logic renders message templates by querying data from CRM for the respective customers.

6. **Powerful Automation Play** - CRM platforms have inbuilt workflow automation modules. SMS Magic complements platform automation capabilities by providing seamless integration and additional capabilities for managing & controlling automated messaging.

7. **Compliance** - SMS Magic has a robust compliance module that allows businesses to set up compliance as per their use, maintain a consent database, and comply with local regulatory requirements such as 10DLC, DLT, etc.

8. **Safe Messaging** - This unique spam control feature helps you control inbound & outbound message content by scanning it. It gives the ability to configure and auto-detect spam with the help of a custom AI model.

9. **Message Delivery Analytics** - SMS-Magic has analytics dashboards to help businesses understand messaging failures and take corrective measures.

10. **Data Privacy & Security** - SMS Magic is built natively; it removes the need to download data from CRM and upload it into other systems. No copy of CRM data is made outside of CRM.

11. **Bring Your Own Providers** - SMS Magic has integrated multiple messaging providers, giving customers choices to choose from multiple vendors including international/native SMS API providers.

12. **Customer Support for SMS & CRM** - SMS Magic team is known for providing a great support experience, with a decade of experience in Messaging & CRM. Customer support is operational 24x5 via email/video meetings.