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# Creating Campaigns Using Audience Segments

## How can I send a campaign using the Audience Segment?

This guide provides clear instructions on sending a campaign using audience segments, enabling personalized messaging to targeted groups.

### Step 1: Access the Campaigns Tab

1. Log in to Conversive.
2. Navigate to the **Campaigns** tab to get started.

   ![image](https://files.buildwithfern.com/visual-editor-images/docs.conversive.ai/2026-10-07T12:22:44.106Z/user-guides/all-about-conversive/manage-your-contacts/creating-campaigns-using-audience-segments/image.png "image")

### Step 2: Create a New Campaign

1. Click on **Create New Campaign** to initiate the campaign creation process.

   ![image](https://files.buildwithfern.com/visual-editor-images/docs.conversive.ai/2026-10-07T12:20:10.187Z/user-guides/all-about-conversive/manage-your-contacts/creating-campaigns-using-audience-segments/image.png "image")

### Step 3: Define Your Campaign

1. Fill in the necessary campaign details:
   * **Campaign Name**: Enter a descriptive name for your campaign.
   * **Description**: Provide a brief overview of what the campaign is about.
   * **Channel**: Select the communication channel (e.g., SMS, email).
   * **Sender ID**: Choose the sender ID for the campaign.
   * **Campaign Type**: Specify the type of campaign you are creating.

     ![image](https://files.buildwithfern.com/visual-editor-images/docs.conversive.ai/2026-10-07T12:19:11.139Z/user-guides/all-about-conversive/manage-your-contacts/creating-campaigns-using-audience-segments/image.png "image")

### Step 4: Move to the Recipient Selection

1. Click **Next** to proceed to the recipient selection step.

   ![image](https://files.buildwithfern.com/visual-editor-images/docs.conversive.ai/2026-10-07T12:35:46.925Z/user-guides/all-about-conversive/manage-your-contacts/creating-campaigns-using-audience-segments/image.png "image")

### Step 5: Select Recipients from Audience Segments

1. In the **Select Recipient** section, click on **Select a Segment**.
2. This allows you to choose the audience segment you want to target with your campaign.

   ![image](https://files.buildwithfern.com/visual-editor-images/docs.conversive.ai/2026-10-07T12:36:47.719Z/user-guides/all-about-conversive/manage-your-contacts/creating-campaigns-using-audience-segments/image.png "image")

### Step 6: Choose Your Desired Segment

1. After clicking **Select a Segment**, a list of available audience segments will appear.
2. Click on **Select List** to choose the specific segment to which you wish to send the campaign.
3. Once the segment is selected, choose the **Phone List** to include it in the campaign.

   ![image](https://files.buildwithfern.com/visual-editor-images/docs.conversive.ai/2026-10-07T12:39:06.290Z/user-guides/all-about-conversive/manage-your-contacts/creating-campaigns-using-audience-segments/image.png "image")

### Step 7: Continue to the Template Selection

1. Click **Next** to proceed to the template selection step.

### Step 8: Select a Template for Your Message

1. Choose a message template that aligns with your campaign goals.
2. You can preview the message in the message text box to ensure it meets your expectations.

   ![image](https://files.buildwithfern.com/visual-editor-images/docs.conversive.ai/2026-10-07T12:42:28.765Z/user-guides/all-about-conversive/manage-your-contacts/creating-campaigns-using-audience-segments/image.png "image")

### Step 9: Test Your Messages

1. Before finalizing the campaign, test your messages to check for errors or issues.

   ![image](https://files.buildwithfern.com/visual-editor-images/docs.conversive.ai/2026-10-07T12:43:18.115Z/user-guides/all-about-conversive/manage-your-contacts/creating-campaigns-using-audience-segments/image.png "image")

### Step 10: Configure Campaign Settings

1. Determine the compliance settings for your campaign:
   * **Send to All Users**: Choose this option to send to everyone in the selected segment.
   * **Opt-in Users Only**: Select this if you only want to send to users who have opted in.

     ![image](https://files.buildwithfern.com/visual-editor-images/docs.conversive.ai/2026-10-07T12:53:30.235Z/user-guides/all-about-conversive/manage-your-contacts/creating-campaigns-using-audience-segments/image.png "image")

### Step 11: Choose When You Would Like to Send Your Options.

1. Decide how you want to send the campaign:
   * **Send Now**: This option will immediately dispatch the campaign to the selected recipients.
   * **Schedule for Future**: Use this option to set a specific date and time for the campaign to be sent.

     ![image](https://files.buildwithfern.com/visual-editor-images/docs.conversive.ai/2026-10-07T12:54:16.111Z/user-guides/all-about-conversive/manage-your-contacts/creating-campaigns-using-audience-segments/image.png "image")

### Step 12: Send Your Campaign

1. Review all configurations to ensure accuracy.
2. Once everything is set, click **Send** to launch your campaign.

## **Frequently Asked Questions**

### **1. Can I edit and use the same segment to send the campaign?**

Yes, you can edit an audience segment before sending a campaign. However, any changes made to the segment will apply to all future campaigns using that segment. Ensure the segment reflects your desired audience before sending.

### **2. Can I send all types of campaigns using a segment list?**

Yes, you can use audience segments for all types of campaigns. Whether it's broadcast, slow-pace, or recurring campaigns, segments help you target specific groups for personalized messaging.