> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://docs.conversive.ai/llms.txt.
> For AI client integration (Claude Code, Cursor, etc.), connect to the MCP server at https://docs.conversive.ai/_mcp/server.

# Marketing User Guide Overview

This guide is for the people who plan, launch, and measure customer outreach on Conversive. That might be a marketing manager, a campaign specialist, or anyone responsible for reaching customers with the right message at the right time.

If you're sending campaigns or building automated customer journeys, start here.

### What you can do

**Campaign Management:** Send broadcast, slow pace, and recurring campaigns to your audience, and verify mobile numbers before you send.

**Journey Orchestration:** Build end-to-end customer journeys that combine messages, automations, conversation flows, and CRM updates.

#### [Campaign Management](/user-guides/marketing-user-guide/campaign-management/campaign-overview)

Create and manage broadcast, slow pace, and recurring campaigns.

#### [Journey Orchestration](/user-guides/marketing-user-guide/journey-orchestration/overview)

Orchestrate multi-step customer journeys with Journey Builder.