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Getting Started with SMS Magic

Glossary

  1. SMS - Short Message Service, also called a text message.
  2. MMS - Multimedia Messaging Service; a standard way to send multimedia such as pictures, videos, and other attachments over text messaging channels.
  3. Unicode SMS - SMS messages sent and received containing characters not found in the GSM-7 character set. An SMS allows up to 160 characters from the GSM-7 character set.
  4. GSM-7 Set - Includes all Latin characters A–Z, digits 0–9, plus a few special characters.
  5. UTF-8 - A variable-length character encoding standard used for electronic communication, derived from the Unicode Transformation Format – 8-bit.
  6. TCPA - The Telephone Consumer Protection Act; a federal statute enacted in 1991 to safeguard consumer privacy in the United States. Restricts telemarketing via voice calls, SMS texts, and faxes.
  7. Group SMS - Messages exchanged between a group of people. Currently not supported in business texting or WhatsApp using API.
  8. Bulk SMS - Sending messages to a number of contacts belonging to a specific list. Similar to campaign messages; bulk SMS instances are not tracked while campaigns can be tracked.
  9. SenderIds / VMN / Inbound number - Interchangeable terms for the phone numbers owned by the business that originate text messages.
  10. SMS Template - Predefined text with variable fields that can be used while sending messages.
  11. Conversation - 2-way message exchanges between two entities (B2B or user-to-user).
  12. Account - Represents an organization or a business that is part of the sales procedures.
  13. Master/Child Account - A method to define the hierarchy of accounts (e.g., Business HQ is the master account, branch offices are child accounts).
  14. Account ID - Your 8-digit account identifier with SMS-Magic. For the USA data center, it starts with 8 (e.g., 80012121). For the EU data center, it starts with 7 (e.g., 70012121).
  15. API Key - Identifier used to authenticate API calls from your account.
  16. Webhook - An HTTP-based callback function that allows lightweight, event-driven communication between two APIs.
  17. Business Hours - Set your business’s working hours; no messages will be sent outside them.
  18. Campaign - Used to send out bulk campaigns to up to 50K recipients.
  19. Contacts - Store recipient mobile numbers as contacts for future reference.
  20. Converse Desk - Used to have a 1-on-1 conversation with recipients and manage them via Inbox.
  21. Coverage - List of countries to which your business sends messages.
  22. Number Credits - The number of incoming numbers you want to purchase from SMS-Magic.
  23. SMS Credits - The currency of SMS messaging; a certain number of credits are necessary to send a message.
  24. Numbers or SenderIds:
    • Long Code or 10DLC - 10-digit numbers tied to an area code (e.g., (XXX) XXX-XXXX).
    • Short Code - 5–6 digit numbers (e.g., ‘69488’); can only be used to send and receive SMS.
    • Toll-Free Number - Text-enabled toll-free numbers; typically start with 8xx.
  25. Subscription Management / Consent Management - NDNC Compliance feature; manage recipient opt-ins and opt-outs system-wide or for individual sender IDs.
  26. User - An account can have multiple users, each able to separately log in and access SMS-Magic Web Portal services.
  27. User License - Allows users of the account to access all apps in your company.
  28. Customer Care Window - A WhatsApp messaging session that starts when a user sends your business a message and lasts for 24 hours.
  29. Registered WhatsApp Template - Pre-approved message templates (MTMs) for outbound notifications such as delivery alerts and appointment reminders.