Mobile Number Verification
Improve campaign quality by sending messages only to numbers identified as valid mobile destinations.
Why it matters
Campaign lists can contain invalid numbers or fixed-line numbers that cannot receive mobile messages. Mobile Number Verification checks campaign destinations before sending, helping reduce avoidable delivery failures and unnecessary messaging spend.
What the feature does
- Verifies destination numbers used in supported campaigns before they are sent to the messaging provider.
- Allows valid mobile numbers to continue through the normal campaign send process.
- Skips numbers identified as invalid or fixed-line and records an appropriate reason in message history.
- Reuses previously verified results when available, avoiding unnecessary repeat verification lookups.
How it works
1. Check existing verification data
The system first checks whether the destination number has already been verified. If a usable result is available, that result is reused.
2. Verify new numbers
If there is no existing verification result, the number is checked using an external number-verification service.
3. Decide whether to send
Numbers identified as valid mobile destinations continue to the messaging provider. Invalid or fixed-line numbers are skipped.
4. Reuse the result
The verification result is stored so future supported campaign sends can reuse it instead of repeating the external lookup.
What customers can expect
Supported scope
Key benefits
- Reduce avoidable messaging cost: Prevent campaign sends to destinations already identified as invalid or fixed-line.
- Improve campaign quality: Increase the proportion of campaign traffic sent to usable mobile destinations.
- Avoid repeated verification cost: Reuse existing verification results where available.
- Improve data quality: Maintain verification outcomes that can be reused across future supported campaigns.
Important notes
- Number verification identifies whether a destination is suitable for supported mobile messaging; it does not guarantee message delivery. Delivery can still depend on carrier, provider, consent, content, account configuration, and other messaging conditions.
- Country and number interpretation use the account configuration and available number context.
- Feature availability, pricing, and billing treatment may depend on the customer plan, account configuration, and commercial agreement.
- The feature may need to be enabled for the customer account before it is applied to campaigns.
