All About ConversiveComplianceDLT Registration for India

Entity Registration under New Regulation of TRAI (DLT) in India

TRAI is in the process of implementing the TCCCPR guidelines by 31st May 2020. In adherence to the upcoming implementation of these regulations, it is mandatory for all Businesses, Enterprises (Principal Entities), and Telemarketers to register with operators on the DLT platform with their headers or sender IDs and content templates.

As per the direction from TRAI, all operators need to restrict traffic for principal entities who have not registered themselves, their headers, or sender IDs on DLT. The onboarding process begins with Entity/Enterprise registration followed by Header (Sender ID) registration and Template Registration. We will keep you posted in a phase-wise manner.

Note: The new binding regulations can be accessed here: TRAI Regulation PDF

We recommend customers to register at the earliest as an entity. Without registration, you would be unable to send any SMS once DLT comes into effect.

DLT Registration Links & Manuals

We request customers to proactively engage in this and register through the following links as Principle Entity (Enterprise) to comply with the new regulation. Please note that anyone who fails to register will become non-compliant. You can register with the telecom operator of your choice:

  • Airtel: GS Digital Technology Private Limited (1002407114627154) - Register Here
  • Vodafone: Lotus Transforms Private Limited (1702157390412895696) - Register Here
  • Videocon: Lotus Transforms Private Limited (1702157390412895696) - Register Here

Please refer to the external manuals for step-by-step registration procedures:

  1. Airtel Enterprise - New User Registration Instructions
  2. Vodafone Idea Entity-Reg Manual
  3. Videocon Entity Manual

Important Setup Note: Enterprise customers have to select the type of commercial communication as service, not transactional (transactional is strictly only for Banks & financial institutions). If the message use case is promotional in nature, then select promotional as the type of commercial communication.

Action Plan After Setup

After DLT registration, customers can send the below details while raising a case with the SMS-Magic Support Team via [email protected] so that we can send that information to our carrier partners in India. This will enable customer messaging via SMS-Magic with their DLT implementation, which will take around 3-5 working days once we get the required information.

StepDetailOwnerTimelineDocumentation Needed
1Complete DLT registration with telecom operators (e.g. Vodafone, Airtel, and Videocon).CustomerDepends on the telecom operator.Please check PDF attached link for step by step guide.
2After DLT registration, share the required documents with the SMS-Magic Team so that messaging via SMS-Magic continues working as expected.CustomerDepends on Customer.1. SMS templates used for sending SMS along with dynamic character limit.
2. 6-character alphabetical mask (sender ID), e.g. SMAGIC.
3. Opt-in proof (CRM screenshot showing Name, Mobile, Registration Date within the last 6 months, and Company Logo).
4. Company Website.
5. Company Name.
6. Screenshot of DLT registration approved confirmation.
7. DLT registration ID.
8. Registration Certificate.
3Share the required information with our carrier Team and enable DLT for the customer with SMS-Magic.SMS-Magic Support3-5 working days(Wait on backend provisioning)

In case of any queries, feel free to contact our Customer Support Team:

  • Email ID: [email protected]
  • Phone (US): 1-888-568-1315
  • Phone (UK): 0-808-189-1305
  • Phone (AUS): 1-800-823-175