All About ConversiveComplianceDLT Registration for India

Important Announcement Regarding Brand Names

Dear Customer,

Greetings from SMS-Magic! Trust you and your loved ones are staying safe and in good health. We value your association with SMS-Magic and thank you for using our product.

We would like to bring to your notice that starting from 31st October 2020, your Brand Name has to be specified in every message body, otherwise it will be considered invalid.

Below are examples for your understanding of how to properly mention ‘Brand Name(s)‘:

ScenarioEntity NameTemplate Examples
Scenario 1: Entities notably called with abbreviations”STATE BANK OF INDIA”Template eg: OTP for online purchase of Rs. {#var#} at {#var#} thru State Bank Debit Card {#var#} is {#var#}. Do not share this with anyone – SBI or State Bank of India
Scenario 2: Entities whose abbreviations represent 2 different names, must use complete entity name at the footer.National Payments Corporation of India (NPCI) or NUCLEAR POWER CORPORATION OF INDIA LTD (NPCI)Template eg 1: Amt. of {#var#} for {#var#} ({#var#}) will be credited to ur A/C of {#var#} - National Payments Corporation of India

Template eg 2: Amt. of {#var#} for {#var#} ({#var#}) has been generated with the due date of {#var#} – Nuclear Power Corporation of India
Scenario 3: Entities whose registered name is different from their registered trademark name, can use their trademark name.Bundl Technologies Private Ltd (Swiggy) or Atria Convergence Technologies Ltd (ACT Fibernet)Template eg 1: Dear Customer, ₹{#var#} has been deducted from your Swiggy Money (Powered by ICICI Bank) balance at {#var#}. Updated Swiggy Money balance is ₹{#var#} – Swiggy

Template eg 2: Dear Customer, Thank you for choosing ACT. Our engineer will visit in the next {#var#} hours to confirm feasibility at your location. – ACT Fibernet
Scenario 4: Entities having multiple brands operated under its registered name, should use their complete brand name.ADITYA BIRLA FASHION AND RETAIL LIMITEDTemplate eg 1: Congratulations! Your shopping has unlocked a gift voucher of Rs.1000 redeemable on Pantaloons.com on Rs.2499 spend. TC. Use Code: {#var#} – Pantaloons

Template eg 2: As we turn 2 in India, visit the American Eagle store and get {#var#} OFF on our ENTIRE COLLECTION, exclusively for you! T&C apply. – American Eagle

What You Need To Do

We thank you for your time and effort in registering your organization on various operator DLT platforms to enable compliance with TCCCPR Regulations during DLT Phase 1. To adhere to the new regulations, we request you to do the following:

  1. Collate all your templates/message content and upload them under different categories (i.e. Transactional, Service Implicit, Service Explicit, and Promotional). For Service Explicit and Promotional Messages, a consent template also needs to be approved and uploaded.
  2. Similar to the Sender ID upload process, you need to upload these templates with any 1 operator DLT portal and once the templates get approved, they will sync across the rest of the DLT Platforms automatically.

Below are the user manual and video links which you can refer to during registration:

Once the templates are approved, you need to share the message template details in a tabulated format as quickly as possible to the SMS-Magic support team via [email protected]. Include the following properties:

  • Template Name (as registered in DLT)
  • Template ID (URN)
  • Transactional (Yes/No)
  • DLT Message Type
  • Msg Type (Text / Unicode Text / Flash / Unicode Flash)
  • Business Category
  • Mask
  • Template Content

Note: To refer to the TCCCPR Telecom Commercial Communications Customer Preference Regulation 2018, please click here to download the official PDF.

We urge you to kindly complete the above activity on priority so that there is no impact on your messaging transactions. In case of any queries, feel free to contact our Customer Support Team:

  • Email: [email protected]
  • Phone (US): 1-888-568-1315
  • Phone (UK): 0-808-189-1305
  • Phone (AUS): 1-800-823-175