United States (USA) | Conversive

What are the messaging guidelines for United States?

Country Summary


Country Name	United States of America
ISO	US
Country Code	+1
Region	North America

Major Operators

AT&T Mobility
Verizon Wireless
T-Mobile USA
Sprint Nextel
US Cellular

SMS Facility


1 Way SMS (Outbound)	2 Way SMS (Inbound & Outbound)
In the United States, the support for one-way messaging is unavailable. All messaging activities in the US are required to be two-way. Brands and Enterprises are obligated to respond, at the very least, to consumer HELP and STOP messages.	Conversive provides two-way messaging services through Short Codes, Toll-Free Numbers, and Local Long Numbers (10DLC) in the United States.

SenderID Guidelines


Alphanumeric SenderID	Alphanumeric sender ID is not allowed
Numeric SenderID	10DLC Numbers * 10DLC stands for 10 Digit Long Code. * It serves as the new A2P messaging standard in the US. * Applies to messaging over 10-digit geographic phone numbers. * Encompasses SMS, MMS, and Voice capabilities. * Aims for a unified approach to Application-to-Person messaging in the United States. Toll Free Numbers * Toll-Free serves as an approved A2P solution. * Toll-Free number routes facilitate handset delivery receipts, binary and unicode encoding, and long or concatenated messaging on most carriers. * Charges apply for both outbound and inbound SMS. * Examples of use include call centers. * Toll-Free is capable of handling SMS, MMS, and Voice communications. Short Codes * Short codes are five to six digit numbers used to send SMS. * Short codes are an approved A2P solution. * SMS capable

Alphanumeric SenderID

Alphanumeric sender ID is not allowed

Numeric SenderID

10DLC Numbers * 10DLC stands for 10 Digit Long Code. * It serves as the new A2P messaging standard in the US. * Applies to messaging over 10-digit geographic phone numbers. * Encompasses SMS, MMS, and Voice capabilities. * Aims for a unified approach to Application-to-Person messaging in the United States. Toll Free Numbers * Toll-Free serves as an approved A2P solution. * Toll-Free number routes facilitate handset delivery receipts, binary and unicode encoding, and long or concatenated messaging on most carriers. * Charges apply for both outbound and inbound SMS. * Examples of use include call centers. * Toll-Free is capable of handling SMS, MMS, and Voice communications. Short Codes * Short codes are five to six digit numbers used to send SMS. * Short codes are an approved A2P solution. * SMS capable

Disallowed Content (Restricted Campaign Types)

High-risk financial services
Payday/cash advance loans • Short term loans (unless from direct lender bank) • Auto loans • Stock alerts • Mortgage loans • Student loans • Debt collection (unless for company sending message) • Lead or commission generation • Tax relief programs • Cryptocurrency
Get rich quick schemes
Deceptive work from home programs • Secret shopper ad campaigns • Risk investment opportunities • Multi-level affiliate marketing • Gambling/sweepstakes
3rd party
Debt collection or consolidation • Debt relief or reduction • Debt forgiveness • Credit repair • Lead generation • Generic job alerts • Brokers
Controlled substances
Tobacco • Vaping • Cannabis/CBD • Illegal drugs
SHAFT
Sex • Hate speech • Alcohol • Firearms • Tobacco • Profanity
Scams
Phishing • Fraud • Spam • Deceptive marketing
Charity
Giving donations (case by case)