SFMC Integration Overview

Integrating Conversive with your Salesforce Marketing Cloud (SFMC) transforms your customer outreach by elevating your communication strategy beyond traditional emails. By utilizing the sophisticated SMS and WhatsApp capabilities of Conversive, you can engage your existing customer base with a more dynamic and responsive journey.

• Multi-Channel Platform: A blend of email, SMS, and WhatsApp communications enriches your marketing mix.
• Targeted Messaging: Leverage your SFMC databases for consent-based campaigns that resonate with your audience.
• Consent Management: Navigate compliance with personalized, sender ID-based messaging and transactional messages.
• Unified Customer View: Conversive’s UI integrates seamlessly with Salesforce sales/service cloud, offering a comprehensive view of interactions through its native app.
• Enhanced Engagement: Elevate your marketing with sophisticated, efficient, and compliant communication practices.

SFMC Native App - Architecture Explained

Conversive SFMC App consists of the following components:

1. API Integration

   1. This will be server to server API integration for connecting between SFMC and Conversive Platform.
   2. The integration is done by using the oAuth token authentication.

2. Custom Activity Component

   1. Custom Activity UI + Backend for integration for SFMC

3. Data Extensions

   1. Conversive Configuration for storing the endpoints, apikey and userid for communication with SMS Magic platform
   2. Conversive Message History - Data extension for storing the outgoing and incoming messages from the MC using the Conversive Platform